The art of explanation making your ideas products and services easier to understand book read 109 reviews from the worlds largest community for read. Author lee lefever is the founder of common craft a company known around the world for making complex ideas easy to understand through short animated videos he is your guide to helping audiences fall in love with your ideas products or services through better explanations in any medium. The art of explanation making your ideas products and services easier to understand kindle edition by lefever lee download it once and read it on your kindle device pc phones or tablets use features like bookmarks note taking and highlighting while reading the art of explanation making your ideas products and services easier to understand. The art of explanation page 1 the art of explanation making your ideas products and services easier to understand lee lefever lee lefever is cofounder of common craft a communications consulting company he consults with leading brands like intel google dropbox and ford to help them enhance their explanation skill sets . The art of explanation is for business people educators and influencers who want to improve their explanation skills and start solving explanation problems author lee lefever is the founder of common craft a company known around the world for making complex ideas easy to understand through short animated videos